Trusted by brands across the UK, US & Europe
I partner with ecommerce brands and ambitious lead gen businesses to manage their paid media across every platform — with custom measurement built around your business, not a template.
Not because they don't want to. Because their model doesn't allow it.
Your account is led by a senior strategist — not assigned to a junior with a playbook. I set the strategy, make the key decisions, and stay close to your account. When something needs my attention, I'm already across it.
Google, Bing, Meta, LinkedIn, Pinterest — whatever platform your audience is on. I set the strategy across every channel, supported by a lean senior team and the automation I've built to keep execution tight. No siloed departments pulling in different directions.
I built my own first-party attribution system because the platforms overclaim and GA4 can't be trusted. Real revenue from your backend, honest multi-touch attribution, and conversion data fed back into the platforms to improve their bidding.
Google overcounts. Meta overcounts worse. Add them together and you've got more "conversions" than actual sales. GA4 was supposed to fix this — but in 2026 it's modelling more data than it's measuring.
I built a first-party measurement system that uses your real revenue as the source of truth — not what the platforms claim.
A lightweight script on your site that captures every marketing touchpoint — UTMs, click IDs, timestamps — in a first-party cookie. Not a third-party pixel that gets blocked. Your data, on your domain, surviving every browser restriction.
Someone sees a Meta ad on Monday, comes back via Google on Friday, and buys. Last-click gives Google 100% and Meta nothing. But without that Meta ad, the Google search never happened. My system captures the entire journey and lets you see how credit shifts across five different attribution models.
The dashboard pulls actual sales from your ecommerce backend — Shopify, Magento, WooCommerce — and matches them against the marketing touchpoints. You see what really sold, not what Google and Meta are both trying to claim credit for.
The attributed conversion values get imported back into Google Ads and Meta as offline conversions. So instead of the platforms optimising on their own inflated data, they're optimising on the truth. Better signal in, better bidding decisions out.
Ad spend as a percentage of revenue. MER. Blended ROAS. POAS. Every client measures success differently — your dashboard is built around the metric that matters to your business, with configurable targets and alerts when things drift.
The industry average is 5 scripts per account. I run 17+ — anomaly detection, budget pacing, product feed health, disapproval alerts. Problems get caught before they cost you money.
I started in PPC in 2011, cutting my teeth on enterprise ecommerce accounts — managing six-figure monthly budgets for brands like Sneakersnstuff across multiple markets. I've worked across the UK, US, Canada, and Europe, across every major ad platform, and across both ecommerce and lead generation.
In 2019 I founded RK PPC because I was tired of watching agencies put juniors on accounts and hide behind layers of account managers. Every client gets me as their lead strategist — I set the direction, lead the key conversations, and make the decisions that move the needle.
I built my own dashboard because the off-the-shelf tools weren't good enough. I built my own attribution system because the platforms can't be trusted. I write my own monitoring scripts because waiting for something to break and then reacting isn't a strategy.
My clients stay. 100% retention rate since founding. Not because they're locked into contracts — because the work speaks for itself.
Every client gets access to a suite of tools I've built into the platform — not bolted-on third-party software with another monthly fee.
Google, Bing, and Meta performance in one place. Account-level overview, campaign drill-downs, Shopping visibility, and trend analysis — updated daily, accessible anytime, no login to three different platforms.
Weekly and monthly reports with strategic commentary, YoY comparisons, and executive summaries. Built around your KPIs, delivered consistently — not scrambled together the night before your call.
In-depth competitor analysis covering messaging, positioning, pricing strategy, and market gaps. See exactly where you're being outmanoeuvred — and where you have an edge.
Your landing pages scored against your competitors using real data — conversion barriers, trust signals, messaging gaps. The things outside the ad account that determine whether the ad account works.
AI-powered title and description optimisation for Shopping campaigns. Pulls live product data from Merchant Center, rewrites at scale, and pushes back. Better feed = better Shopping performance.
17+ scripts running daily across your accounts — anomaly detection, budget pacing, product feed health, disapproval tracking. Industry average is 5 per account. Problems get caught before they cost you.
Not a generic checklist. A proper, data-driven audit of your account — the same one I run for my own clients. It covers 10 areas, scores each one, and tells you exactly what's working and what's costing you money.
No obligation. No sales pitch on the back of it. Just a clear picture of where your account stands.
Fill in your details and I'll send you a full account audit within 48 hours.
Real feedback from long-term partnerships — not cherry-picked one-liners.
Not hypotheticals — here's what happened when we rebuilt these accounts from the ground up.
No pitch decks, no account managers. A straight conversation about what's working, what's not, and whether I can help. Usually respond within 24 hours.
